For generations, people have been fascinated by the magical shimmer and sophistication of velvet. The fabric has always been associated with wealth, luxury and an ostentatious sumptuousness. But sheer beauty isn’t velvet’s only advantage: it also scores points for its unexpected durability. Thanks to its fine pile, velvet makes most colours look rich and vivid. And ever since velvet production reached its peak in the Renaissance period, nothing much has changed: these days, velvet is just as much at home on the red carpet as it is in contemporary interiors.